Should You Have a Responsive Website? Here are 6 Reasons
With great strides in the tech industry, there is a significant growth in mobile devices like smartphones and tablets. Mobile device usage is on the rise given the unlimited number of apps, games and social media interactions. Because of this, clients are bound to check out your business website using devices with varying screen sizes. It is thus essential that you make your site responsive so that your prospective clients can easily browse and find information on the services you offer. Below are six certain reasons for having a responsive website for your business.
1. Increasing usage of mobile devices
More people access the internet through mobile devices than ordinary desktop computers. With so many mobile apps available for users, mobile usage stands at 65 percent of digital media time. There is a high chance your website visitors will be using a mobile device.
2. Google says so!
You do want to rank high in search engine results, right? Google prefers responsive designs when performing search engine rankings. Some businesses would consider developing a desktop website and a separate mobile website. It’s not a good idea. Why? Having one URL makes it easier for Search engine bots to crawl a site and also reduces the chances of on-page-SEO errors. With a responsive website, you are guaranteed better performance on Search Rankings, and it is easier to maintain as compared to separate a mobile template site.
3. Increasing shopping through mobile devices
Do you have an e-commerce website? There is a high increase in the number of consumers using their smartphones to shop online. Also when shoppers visit stores, they usually check for product specifications from mobile devices before deciding to purchase an item.
4. A better user experience
You have at once visited a poorly designed website that you had to pinch and zoom so as to see all the content. Responsive websites provide a better user experience such that there is no side scrolling, zooming or pinching as it is on sites that were designed for desktop devices only.
5. Adapts to multiple devices
Internet users have multiple devices that they use to access websites, i.e. iPads, mobile phones, tablets, notebooks and desktop computers. A responsive website adapts to these devices with varying screen sizes seamlessly.
6. Responsive website increases page load speed
The bounce rate of users is high when the page doesn’t load as fast. Google PageSpeed Developers recommends that a page should load in under two seconds. It is typically impossible when it is a desktop computer loading on a mobile device. Would you like to know how fast your page loads? Google Developers have this online tool you can use to check your website’s load speed.
Technology changes rapidly, so does the content on the Internet. More businesses are getting online and so should you. People go with phones everywhere, even to the bathrooms – but it doesn’t matter from where they access the internet, what is important is whether they enjoy the experience your website offers. So as to stay ahead of your competitors, having a responsive website is a requisite. It is up to you now. Wondering how you can get a responsive website? Tech & Web Content Hub is an excellent resource. Also, don’t forget to share your thoughts on responsive websites below.